Gran Turismo 7: This collaboration with a major luxury brand will appeal to PS5 players

Gran Turismo 7: This collaboration with a major luxury brand will appeal to PS5 players

Game News Gran Turismo 7: This collaboration with a major luxury brand will appeal to PS5 players

While the title made a lot of noise at the beginning of the year, Gran Turismo returns to the front of the stage with a prestigious collaboration since it is neither more nor less than the luxury brand Dior.

Summary

  • GT7 x Dior, a prestigious collaboration
  • Luxury and video games, more links than you think

GT7 x Dior, a prestigious collaboration

Among the games that made a lot of noise at the start of the year, Gran Turismo 7 is clearly part of the lot. Long awaited by car simulation enthusiasts, the title was initially very well received by the press for its return to basics, its driving pleasure and its still very pleasant single-player mode. However, a few weeks after the game’s release, the title encountered connection problems which prevented players from accessing it while the rewards obtained in the race were reduced, which did not please the community. After several updates to correct the situation, things are gradually returning to normal after this tense period when the game received a user index of 2.0 out of 10 on Metacritic.

Gran Turismo 7: This collaboration with a major luxury brand will appeal to PS5 players

Far from this situation, Gran Turismo 7 is talking about him again today with a collaboration that is unexpected to say the least. Announced during the Gran Turismo World Series 2022 held on Saturday July 30, Gran Turismo 7 will host a new Dior ensemble designed by Kim Jones, artistic director of the brand’s men’s collections. Thus, the pack will be composed of a De Tomaso Mangusta, a customized vintage car, as well as a yellow and gray jumpsuit with reinterpreted Diorizon shoes.. Of course, there are iconic elements of the brand such as oblique Dior patterns, the initials of designer Christian Dior (CD) and a “Christian Dior Atelier Avenue Montaigne” patch. Finally, the number 47 is present both on the silhouette of the pilot and on the racing car to pay homage to Christian Dior’s first fashion show which was held in 1947. Thus, this Dior ensemble can be obtained for credits in the legendary car garage from August 25th.

Luxury and video games, more links than you think

Gran Turismo 7: This collaboration with a major luxury brand will appeal to PS5 players

If the collaboration between video games and luxury brands may seem surprising at first sight, it is not the first time that these worlds have met. Remember, at the time of the release of Final Fantasy XIII around 2009-2010, Lighting, the heroine of the game, had been Louis Vuitton muse for several photos. A few years later, the French luxury brand renewed the operation with League of Legends by offering both real clothing inspired by the world of Riot’s game, and in-game skins. Finally, more recently, we can mention Fortnite, which has partnered with Balenciaga for a collection. Like what, between video games and luxury, this may be the start of a fruitful collaboration…

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