The live streaming giant will organize its next European convention in Paris. It will bring together content creators and their fans during the summer of 2023.
Before the 2024 Olympics, Paris is hosting TwitchCon Europe 2023. The convention organized by Twitch, Amazon’s platform dedicated to live content broadcasting, has taken place every year in the United States since 2015. A European expansion began in 2019 with an edition in Berlin. But these ambitions had been suspended by the Covid-19 pandemic, before resuming on July 15 and 16, 2022 in Amsterdam. This edition attracted 14,500 visitors, or 65% more than in Germany.
TwitchCon is an opportunity for platform users to meet streamers, creators and artists. Many shows are organized on stage between drag queen and drag king shows, concerts, DJ sets and cosplay contests (disguise as a fictional character). Visitors wander from stand to stand to test the latest video game releases or attend debates and meetings. And of course, video game competitions are organized between European streamers.
A stagnant audience in France
Twitch did not specify the dates for TwitchCon Paris, apart from a vague “summer 2023”. It is also unknown which room will host the event. By way of comparison, Paris Games Week attracts nearly 300,000 visitors over five days at Porte de Versailles, and Japan Expo 250,000 people over four days at the Villepinte Exhibition Center.
Twitch took advantage of the first confinement linked to the Covid 19 pandemic to double its audience in France. According to data from Médiamétrie, it increased between January and April 2020 from 3.4 to 6.2 million unique visitors. But that figure dropped in January 2021, with 5.5 million visitors, and the platform has been stagnant ever since. In May 2022, it recorded 5.2 million unique users. TwitchCon Paris may give those audiences a boost.
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